Hailey Bieber Celebrates Launch Of Beauty Brand Rhode In Australia

Hailey Bieber took to Instagram to post a mirror selfie of herself in a yellow swimsuit set, in Australia, during the launch of her skincare company, Rhode.

The model and business entrepreneur enjoyed the Australian sun during her solo vacation. Bieber did not caption the photo, but included additional pictures of the new Rhode launch at Mecca Cosmetica, Australia’s largest beauty retailer.

Australian Bieber fans have been pleading for the businesswoman to bring the skincare line to Australia. Previously, fans had to either travel to the United States to stock up or pay a high fee through third-party sellers. With the new launch with MECCA, fans will not have to put in much effort—Rhode will be able to be shipped directly across Australia and New Zealand.

Upon learning the news of the launch, fans expressed their excitement. One commented, “Dreams really do come true.”

Bieber herself said, “We are proud to announce our global expansion to Australia and New Zealand, bringing the world of Rhode to even more places and faces.”

When launching into the Australian market, we looked for a globally aligned partner, and Mecca was that perfect fit.”

Bieber founded the skincare brand Rhode in June 2022, after years of being a fashion and beauty icon. She serves as the founder, chief creative officer and head of innovation. In addition, she works alongside e.l.f. Beauty serving as a strategic advisor.

The businesswoman did not celebrate this milestone alone. Her husband, pop star and singer-songwriter Justin Bieber, was with her earlier this month to share in her success. The two were both photographed at the Grammys, with Justin Bieber receiving four nominations.

The couple have been married since 2018, and have one son, Jack Blues.

Before traveling to Australia, Bieber was seen partying in Santa Clara, California, with her best friend Kendall Jenner at the Super Bowl.