Emily Ratajkowski capped off July with a batch of vacation photos from Greece, once again turning to her own Inamorata swimwear collection to fill out her social media feed.

The model and entrepreneur posted a wide-ranging photo dump showing off two colorways of her brand’s Las Olas two-piece — one in a floral pattern, another in polka dots — featuring a halter-style top with long wraparound ties and an adjustable, loincloth-style bottom. Beyond styled beach shots, the collection of images included a clip of Ratajkowski dancing on the back of a boat with a Greek flag fluttering behind her, along with a nighttime photo of her swimming without a suit, wine glass in hand.

It’s a familiar approach for Ratajkowski, who has spent years using her own social platforms as a runway of sorts for Inamorata, the swimwear-and-apparel label she founded in 2017 that has since expanded into loungewear, lingerie and accessories.

The Greece trip lands during an active stretch for Ratajkowski off the runway as well. She’s currently fielding attention for her forthcoming book, tentatively titled Mother F—-er, which publishers competed over in a reported 12-way bidding war before Penguin Press secured the rights for a seven-figure deal.

The project grew out of a viral essay Ratajkowski wrote for The Cut exploring her experience navigating single motherhood and modern female identity in New York City, material that struck a chord online and fueled the subsequent publishing scramble.

Ratajkowski’s vacation content has become something of a recurring feature of her online presence, with past posts from trips to Italy and the Maldives generating similar attention for their combination of scenic backdrops and her own designs. The Greece photos follow that same pattern, doubling as both a personal travelogue and an informal advertisement for the brand she continues to run alongside her modeling and writing careers.

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Article by Erik Meers

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